My Feeds
A feed is a subscription for sharing ongoing content with your community! Feeds can be accessed via subscription only, either for free or paid at a price you set. Set a price you think your subs will want to pay for the content and benefits you’re providing on that subscription feed!
How to Create a Subscription Feed
To create a Feed:
Click the + icon
Add a feed icon image
Name your Feed
Give a detailed description
Set a price or leave for free
Set up Custom Welcome DM (see below for details)
Set up Custom Welcome Email (see below for details)
Click ‘Create’ and you’re done!
Subscribers and new users you’ve invited to join your community will now be given this new Feed as a subscription option. Edit the Feed name, icon or description at any time!
Pro-tips for Creating a Feed Subscription
Be as clear as possible when writing the description for each Feed. Let your audience and potential subscribers know what exactly they can expect from subscribing!
Bullet points are always a clean and simple way to list out the benefits of your subscription.
Deliver! Be sure to provide the content and benefits you listed in the description, especially if it’s a paid subscription!
Custom Welcome DM
Capture immediate engagement with a Welcome Direct Message (DM)! You can create a custom free or paid welcome DM with a cover photo for each subscription feed. When a user subscribes to a feed, they will instantly receive this welcome DM in their inbox. Think of this as a great time to create a CTA (call to action) and to set the tone for what your subscribers can expect going forward being part of your community.
Paywalling content is a part of this new Welcome DM feature! This means that as soon as your new sub subscribes to your free or paid feed you can send ‘locked’ photos or video(s). Try any idea you want, but we’ve seen many find success promoting that this is the only time the sub will be able to purchase this specific paywalled content. You’ll also notice you can add a cover photo with the Welcome DM so your subs can get an idea of what you’re offering for purchase. We hope you enjoy this new way to earn revenue with your community!
Utilize this Welcome DM to reinforce benefits provided by the feed for new subscribers, similar to what you might include with your Welcome Email. With your Welcome DM you can include photos or a video. Maybe you want to include a video you’ve created where you’re thanking them for subscribing and give them an idea of what they can expect as the newest member of your community! There’s lots of options here so be creative and definitely test different ideas over time.
As a reminder, if your subscriber purchases content from your paywalled Welcome DM, the unlocked content will be available both in their DM as well as in their Vault. Also, while you also have your Welcome Email, this is just an additional feature added to drive engagement and ideally drive quicker transactions. We feel keeping subs on the platform makes more sense than them going to their email provider.
To create your Custom Welcome DM on each subscription feed:
Toggle your Custom Welcome DM switch on
Upload a cover photo (see Cover Photo section for details)
Upload your media
Enter in your message in the Description section
Add an optional price for your subscribers on this feed to unlock the media
Pro-tips for creating your Custom Welcome DM
Use this as an opportunity to welcome your new subscribers and thank them for subscribing!
Include a simple question, ie: ‘what’s your name?’ ‘where are you from?’ This creates immediate engagement and prompts them to reply.
Custom Welcome Email
To create your Custom Welcome Email on each subscription feed:
Toggle your Custom Welcome Email switch on
Enter in your subject line in the ‘Title’ field
Enter in your message in the Description section
Create a post on your feed(s)
Left sidebar > (+) Create button > Select content type
Media: photos and videos (accepted file types: jpg, png, heic, mp4, mov)
Text: purely textual posts - can only be free, not paywalled
Audio: podcasts, music, voice notes (accepted file types: mp3)
File: guides, courses, lists, e-books, information (accepted files types: pdf)
Go Live: see the ‘Go Live’ section!
Media Post
Upload Media: photos and videos (accepted file types: jpg, png, heic, mp4, mov). You can upload multiple photos and/or videos in one post!
Add your caption text - this text will be seen whether it’s a free or paid post. Captions for free posts can be as literal or descriptive as you want. If it’s a paid post, be sure to try and make the caption as interesting as possible to engage your subscribers so that they want to pay to unlock it!
Examples:
You see it FIRST! Unlock to see my newest merch drop!! Comment 🔥below if you’re obsessed like me!
You’ll never guess his reaction… unlock for some laughs 😂
Award show fit options! Unlock to rate and help me pick the final look!!
Select by switching ‘on’ the subscription Feeds you want to post to
Enter in a Purchase Price that subscribers on each subscription feed will have to pay to unlock and view that post
For subs on a subscription feed to see the post for free (included with their subscription), leave the Purchase Price blank or put ‘0’
Select Media: option to ‘uncheck’ any media you want to exclude from being posted to each subscription feed
Option to schedule post: set a date and time that you want this post to go live on your feed(s). This is the perfect feature for time management! Set aside time to schedule all of your posts for the next 2-3 weeks to automate your workflow. Go to your Post Manager at any time to view and edit all of your scheduled posts (will be marked 'queued').
Option to set expiration: set a date and time for this post to auto-delete from your feed(s). This is a great way to create some sense of urgency or ‘FOMO’ when certain content is only available for a specific amount of time before it disappears and is never to be seen again!
Hit the ‘Publish’ button
Your post will now be posted to the subscription feeds you selected while creating the post. For instructions on how to edit and manage your published or scheduled posts, see the Post Manager.
Text Post:
Enter text (+ emojis if you want)
Select by switching ‘on’ the subscription Feeds you want to post to
Option to schedule post: set a date and time that you want this post to go live on your feed(s). This is the perfect feature for time management! Set aside time to schedule all of your posts for the next 2-3 weeks to automate your workflow.
Option to set expiration: set a date and time for this post to auto-delete from your feed(s). This is a great way to create some sense of urgency or ‘FOMO’ when certain content is only available for a specific amount of time before it disappears and is never to be seen again!
Hit the ‘Publish’ button
Audio Post
Upload audio file(s) - accepted file type: .mp3
Add your caption text - this text will be seen whether it’s a free or paid post. Captions for free posts can be as literal or descriptive as you want. If it’s a paid post, be sure to try and make the caption as interesting as possible to engage your subscribers so that they want to pay to unlock it!
Examples:
Premiere episode of our podcast! As promised, you get it here FIRST! Unlock to listen now and find out what our surprise guest had to say… 👀
Never released track from the lost files. This one’s a banger 🔥Unlock to listen and let me know if I should release it to the public 🤔
Unlock for Monday Meditation ✨(free for my paid subscription)
Select by switching ‘on’ the subscription Feeds you want to post to
Enter in a Purchase Price that subscribers on each subscription feed will have to pay to unlock the post
For subs on a subscription feed to see the post for free (included with their subscription), leave the Purchase Price blank or put ‘0’
Option to schedule post: set a date and time that you want this post to go live on your feed(s). This is the perfect feature for time management! Set aside time to schedule all of your posts for the next 2-3 weeks to automate your workflow.
Option to set expiration: set a date and time for this post to auto-delete from your feed(s). This is a great way to create some sense of urgency or ‘FOMO’ when certain content is only available for a specific amount of time before it disappears and is never to be seen again!
Hit the ‘Publish’ button
File Post
Upload file(s) - accepted file type: pdf
Add your caption text - this text will be seen whether it’s a free or paid post. Captions for free posts can be as literal or descriptive as you want. If it’s a paid post, be sure to try and make the caption as interesting as possible to engage your subscribers so that they want to pay to unlock it!
Examples:
My ultimate marathon training guide! This exact training plan has taken hours off my time. Unlock and get ready to be the fastest you’ve ever been! 🏃🏻♀️💨
This week’s smoothie recipes - one for each day of the week! Be sure to DM me your photos when you make them! 🍓🫐🥬
Today’s the day! Unlock for the first 5 pages of my new book!! Sooo excited to share this with you. Hope it makes you even more excited for the release!
Select by switching ‘on’ the subscription Feeds you want to post to
Enter in a Purchase Price that subscribers on each subscription feed will have to pay to unlock the post
For subs on a subscription feed to see the post for free (included with their subscription), leave the Purchase Price blank or put ‘0’
Option to schedule post: set a date and time that you want this post to go live on your feed(s). This is the perfect feature for time management! Set aside time to schedule all of your posts for the next 2-3 weeks to automate your workflow.
Option to set expiration: set a date and time for this post to auto-delete from your feed(s). This is a great way to create some sense of urgency or ‘FOMO’ when certain content is only available for a specific amount of time before it disappears and is never to be seen again!
Hit the ‘Publish’ button
Go Live!
Left sidebar > (+) Create button > Go Live
Going live is an amazing way to engage with your community!
Livestream Pro-tips and Best Practices
Let your subscribers know the date and time you plan to go live via a media or text post so they can be sure they’re logged in and ready!
This is a perfect time to promote your community on your social media by announcing that you’re doing an exclusive live only for community subscribers. This way they can make sure to subscribe beforehand so they don’t miss your livestream!
For the highest quality livestream, make sure to be connected to good wifi.
Great lighting makes for great visuals!
Starting your Livestream
Select ‘Go Live’
Add your caption text to describe what your Live session is about. This text will be seen whether it’s a free or paid livestream.
Examples:
GRWM for my magazine shoot
New home tour 🏡 It’s finally finished and you get to see first!!
Exclusive Q&A… as open as I’ve ever been 🙈
Select by switching ‘on’ the subscription Feeds you want to go live for
Enter in a Purchase Price that subscribers on each subscription feed will have to pay to join the livestream
For subs on a subscription feed to join the live for free (included with their subscription), leave the Purchase Price blank or put ‘0’
Hit the ‘Go Live’ button. This will take you to a preview screen, so you will not be live yet.
Allow “brandarmy.com” to access your camera and microphone
Preview screen will show. This will allow you to check your lighting and anything else needed before you’re officially live!
Hit ‘Start Stream’ when you’re ready! This will trigger notifications to your subscribers to let them know that your livestream has started.
Wait to see your subscribers join your livestream. The ‘eye’ icon is the counter to show how many current live viewers there are.
Ending Your Livestream
When you’re ready to end the live, hit ‘End’ at the top right of your screen
Select ‘Yes’ to confirm that you want to end your livestream, or ‘back’ if you want to continue
‘Livestream has ended’ screen will show. Here you’ll see a summary of your livestream stats including number of likes, comments and total tips/donations received.
You have the option to ‘Save’ or ‘Delete’ your livestream
If you opt to ‘Save’, it will process and appear as a video post on your selected feed(s) you went live for. Please allow 5-60 mins depending on your stream length.
If you opt to ‘Delete’, your livestream will not be shown on any feeds and any subscribers that didn’t join will not be able to watch it later
Things to Know for Going Live
‘Eye’ icon is the counter to show how many current live viewers there are
‘Heart’ icon shows how many have ‘liked’ your livestream
‘Pause’ icon will turn your camera off/on
‘Microphone’ icon will mute/unmute your audio
‘Rotation’ icon will flip your camera on mobile
All live viewers can comment and see the comment section
Subscribers can send tips/donations during your livestream by hitting a ‘$’ icon by their comment box and entering in the amount they want to send. You’ll receive a live notification when you receive a tip/donation that will show the username of the sub that sent it and the amount they sent.
Cover Photos
Add an optional cover photo when creating a post, sending a mass DM or creating your welcome DM! Cover photos are required for shop listings.
A cover photo is the first image shown on the post, DM or shop listing.
If no cover photo is added on a free feed post or DM, the first photo or video in the upload will be the first piece of content shown. If no cover photo is added on a paid (paywalled/locked) feed post or DM, there will be no image shown (only a lock icon).